Privacy Policy

1. Scope of this Policy

We are committed to respecting privacy rights and concerns and have established and implemented this Privacy Policy to inform users of our website and our customers, of what personal information we collect, and how we use, share, and protect such information. If you have any questions regarding this information or our privacy practices, please see the section entitled Contact Us at the end of this Privacy Policy.

2. Effective Date and Changes to this Policy

This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this Privacy Policy at our discretion, so you should check this page periodically as the terms may change from time-to-time. The most recent version of the Policy will be reflected by the “Effective” date noted at the top of the page. In the event of a material change to this Privacy Policy, we will provide a conspicuous message either through the Site or via an email address associated with your account informing you of the change. Your affirmative consent or continued use of the Site and/or our services will constitute your acknowledgment of this Policy in its current version and your understanding of the terms of this Policy.

Minor changes to our Privacy Policy
Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Major changes to our Privacy Policy or the purposes for which we process your information
Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.
We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.
Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

3. The Information We Collect

We collect the following categories of personal information directly from you, as you visit our website, reach out to us, create an account with us, or place an order with us:
Personal details: Such as your name, email address, telephone number, shipping address, company name (if applicable).
Account information: Such as your order history, wishlist, birthday, preferences, beauty profile (including hair, eye, and skin color, skin type etc.), and any other information you provide to us when you complete the registration form, in addition to personal details.
Log information: Such as your IP address, geolocation, webpages accessed, information requested along with the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), browser version, operating system.
Marketing information: Such as your marketing preferences, the level of engagement our emails receive, such as the delivery rates, open rates and click through rates which our emails achieve.
Billing information: Such as credit, debit, or other payment card information, billing name, billing address. Communications you send us: Such as survey responses, correspondence, any other information you provide to us. Visual information: Such as photographs and videos from social media platforms and/or submitted directly.

4. Children's Privacy

The Site is not intended for users under the age of 16. We do not knowingly or intentionally gather personal information about visitors who are under the age of 16. If you are aware of, or suspect that, someone under the age of 16 is using the Site without permission, please notify us immediately by contacting us as detailed below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.